UltraTech SFA mobile app an enabler for On-the-Go consumer intelligence for sales team to achieve and leverage sales optimization
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UltraTech Cement Limited is a Building Materials manufacturing company and India’s largest exporter of cement. UltraTech is part of Aditya Birla Group, an Indian multinational conglomerate that operates in 40 countries with more than 120,000 employees worldwide.
Challenges

Ultra Tech is leader in cement manufacturing industry holding distributors, dealers and influencers (Mason, Contractor, Architects & Engineers). Stakeholders used a variety of channels for accessing mission critical resources, in gist centralized access channel was not in place. Streamlining engagement channels bridging gaps benefiting stakeholders was a challenge.

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Solution

Enterprise Touch provided the platform to engage stakeholders through One UltraTech, a mobile application that aligned channels that various stakeholders used into a single forum. Registered stakeholders get access to resources pertaining to their area of specialization. Stakeholders can now directly place orders with much ease and enjoy the benefit of tracking their order status. The real time cost estimator tool supports costing and helps plan a perfect budget at any given point of time. The conversion tool helps to zero in on accurate work area based on various inputs and metrics. Product/Service surveys assists in capturing data to identify growth avenues. The referral program enables the organization to increase potential stakeholders and their service reach. Aforementioned solution helped UltraTech sort out decentralized channel challenge and created new engagement avenues.

Benefits

Single streamlined platform with a better reach to customers

Access knowledge resource pooled for the common benefit of stakeholders

UT can now run various online programs to gauge service metric for business excellence

Increased trustworthy stakeholder community for UltraTech’s brand

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